For The Environment
Rodney will tell you that the greatest people you will ever meet are two or more miles out into the wild on any given trail. These are unconventional people who hear the call of the wilderness and feel more comfortable sleeping under the stars than under a roof. More important than anything else about them, these people cherish nature. Rodney coins the affectionate term “Earth Muffins” to describe them, and he shares their passion for protecting the earth and preserving it in any way he can.
As you can clearly see from his photography, Rodney has a great love for the wildest, most beautiful places on our planet. He believes that experiencing these places, whether in person or through his artwork, enriches the soul. He wants people to know about these places and work to keep them special, so our children’s children will have the same joy we have when we visit them. For this reason, Rodney strives to protect the earth and run his business as sustainably as possible. At every turn, Rodney endeavors to minimize our impact on the planet.
Rodney’s environmental stewardship is world renowned, and has even been formally recognized by the United Nations. In 2005 they honored him with the illustrious U.N. World Environment Day Award. In 2010 he received the prestigious Gold Leadership in Energy & Environmental Design (LEED) Certification by the United States Green Building Council for the ecological construction of his City Center gallery in Las Vegas, making his the first and only single-artist gallery in the world to achieve this honor!
He designed the One Jefferson gallery in San Francisco with the same environmentally conscious style as his Las Vegas gallery. The floors of both galleries are a prime example. These unique floor boards are reclaimed wood from a hundred year old barn near Rodney's home in Oregon. In fact, visitors to One Jefferson should carefully examine the floor to find a hidden treasure. Somewhere in the gallery is a floor board containing the hand-carved initials of two young sweethearts.
Everything in the galleries down to the trees you see in the atrium are ecologically conscious. They are harvested from a certified sustainable forest management program, as is the wood for the Della Terra frames we use. Even our production offices operate with as small a carbon footprint as possible. The lighting in the creative department is energy efficient, and our staff endeavors to be as close to “paperless” as possible.
With protection of the environment as a top priority, Rodney’s goal is to continue opening galleries throughout the world featuring his stunning landscape photography while having a minimal impact on the earth.